android keywords installs

I’m certain that you’ve got seen the information on the market about how efficient Fb advertisements are. Right here’s a publish that we shared on Twitter about how 95% of social media entrepreneurs in a survey stated that Fb gave them the most effective ROI, in comparison with different social media networks.


Table of Contents

The underside line is that Fb ought to be the primary platform that you simply take into account when seeking to do paid app promotion.

Even if you’re fairly good at Fb advertisements, there’s normally room for some experimentation and enchancment. Listed here are the most effective strategies to discover which advert creatives work greatest on Instagram and Fb.

No matter how a lot expertise you could have with Fb advertisements, on this publish, we’ll check out some issues that you are able to do to cut back your Fb advertisements price. We hope that it helps you get extra installs on your cash.

Similar to most issues in advertising, many instances, you will want to do quite a lot of testing earlier than you discover one thing that works properly. Till then, it’s all about testing your concepts cheaply.

…and Fb is without doubt one of the greatest platforms for that.



Sitting at our desks, the world could appear fairly small after we are linked to the web. Since we study information occasions nearly immediately, I feel it may be simple to lose sight of how huge the world actually is.

..and even only one metropolis.

So the following time you might be on an airplane, take a few minutes to look down and get an actual really feel for a way many individuals are in that tiny a part of the world under you.

Are there a whole lot of 1000’s of individuals? Hundreds of thousands?

This train will provide help to see how a lot cash you could possibly be losing by focusing on very broad demographics. For instance, how many individuals in that one metropolis block are a possible person of your app?

The reply might be: a really small share.

So it’s important that you simply determine the very particular traits of somebody who is perhaps extra doubtless to make use of your app. Listed here are 5 areas the place you can begin experimenting.


Most of us have been there…

You create a Fb advert and also you suppose that focusing on one nation is “extremely focused.”

Psssh, you are able to do so significantly better!

For instance, you probably have an app that provides folks vegan recipes, do you suppose you’d be higher off focusing on:

San Francisco, California


Atlanta, Georgia?

Nicely, it won’t be what you suppose.

Does Metropolis Focusing on Actually Scale back Fb Adverts Value?

Positive, San Francisco will most likely have extra potential customers of a vegan app, however there’s additionally extra competitors. You’ll most likely get cheaper app installs in Atlanta as a result of folks with vegan apps (or apps generally) aren’t focusing on that metropolis.

Once I tried it in Fb, that was definitely the case. I setup a generic pretend advert for an actual vegan app, simply to get an thought of how a lot app set up advertisements would price.

Positive sufficient, in San Francisco, Fb recommends bidding $2.22 per set up.


In Atlanta, Fb recommends bidding $1.72 for the very same advert.


Clearly, conversion is one other story. However focusing on the precise metropolis can lead to an enormous financial savings, on this case, 22.5%.

What Cities Ought to You Goal with Fb Adverts?

There are just a few locations to seek out out the place your customers are coming from. The most effective locations to start out are normally your app analytics resolution, Google Analytics and Fb Insights.

For instance, here’s a pattern of our Google Analytics web site information for US visitors. Since we concentrate on creating app advertising movies, our first inclination can be to go after folks in California and New York, since that’s the place quite a lot of startups are situated.

After we take a look at our information, certain sufficient, these are the most important sources of visitors. So we would definitely drill down and goal cities in these states.


However since that was our first thought, it’s doubtless that our opponents are considering the identical factor. So the place is one other location which may nonetheless be a reasonably large supply of consumers, however have a lot much less Fb promoting competitors?

Nicely, Florida is perhaps a very good one.


Positive sufficient, Miami is perhaps a very good place to check our Fb advertisements. From there, it’s all about testing and refining the target market much more…


That brings us to demographic focusing on. Once more, you is perhaps focusing on too broad of an viewers.

It’s sort of like ASO. You probably have a racing recreation, focusing on “racing” is manner too broad. However goal “muscle automotive road race” and also you is perhaps on to one thing.

Having a Customized or Lookalike Viewers will assist (see #5 under), however what if you happen to don’t have one? To not fear, you possibly can nonetheless get some nice demographic info from different sources.

Since we already talked about Google Analytics above, let’s deal with Fb Insights. Here’s what the demographics of a Fb Web page may appear like.


So assuming that you’ve got sufficient followers to be statistically important, you will get an excellent thought of who you ought to be focusing on. On this instance, all focusing on ought to most likely be carried out on the 25-34 yr outdated demographic and it is best to most likely primarily goal males, however females ought to definitely not be ignored.

In some industries, like finance, your viewers might be as much as 95% male, so in that case, it is best to most likely ignore the feminine demographic altogether. The other is true in industries like magnificence, the place your demographic goes to be nearly all feminine.

However that’s simply step one, there are such a lot of different issues that your viewers is all in favour of, that will not be intuitive. For instance, right here is a few information from our website.


Since we make advertising movies for app builders, you may suppose that we must always goal cell fanatics first. However no, it looks as if focusing on film and TV lovers is perhaps a very good angle to experiment with. Even photographers is perhaps a very good demographic.

The much less apparent your focusing on, the upper your likelihood of reducing your advert prices.


It may be tempting to let Fb “optimize” your advertisements. However remember that if you happen to give Fb that a lot freedom, they’re going to take it.

In spite of everything, they’re in enterprise to generate income…and also you stated it was OK. It is going to be your fault, if you happen to don’t keep in management.

So attempt to management as a lot of the bidding course of as potential.

It’s like buying and selling shares. For those who enter a commerce on a market order, you basically give the dealer the license to steal from you.

Just a few cents right here and there provides up. Nonetheless, if you happen to use a restrict order, your entry worth is not going to be greater than your restrict worth (normally) and you’ll pay what you wish to pay.

Similar factor with Fb advertisements. For those who don’t enter a most worth, you give the Fb free reign to do no matter they need.


In all equity, their algorithm does attempt to get you the most effective worth, nevertheless it does take just a few days for it to “be taught” your viewers (which prices cash) after which you will note your advert prices drop. However then once more, you by no means know what is actually happening behind the scenes, so it’s best to remain in management.


As you could have most likely seen from the sections above, it’ll take some work to dial in your perfect viewers and advert messaging. When you are figuring that out, you don’t wish to be paying cash for advertisements that don’t convert.

So begin off with price per set up (CPI) as a result of it’s the best (and least expensive) solution to see what is actually working. When you get extra superior, you can begin experimenting with CPC and CPM.

Fb makes CPM the default as a result of it makes them essentially the most cash. It’s as much as you to alter it to what’s in your greatest curiosity.



You do have an internet site on your app proper? If not, we advocate setting one up as quickly as you possibly can. Learn this publish to learn to get began.

A web site is essential for Fb advertisements. Putting in a Fb pixel in your web site will let you retarget individuals who go to your web site, with Fb advertisements.

Extra importantly, Fb may also construct a bigger viewers, primarily based on the general profile of your present viewers. That is nice for web sites that don’t get a ton of visitors.

You can too additional refine a Lookalike Viewers by nation and decide the dimensions of the viewers.


It will make your focusing on much more exact and normally decrease the price of your advertisements.

Generally drastically.

It additionally has the additional advantage of being a enterprise asset. You possibly can goal your Fb viewers with gives from affiliate companions and even associated apps.

To see who’s utilizing a Fb Pixel on their web site, you possibly can set up the FB Pixel Helper for Chrome. It can additionally let you see in case your pixel is working correctly.