android in-app review

An image speaks louder than numerous phrases and performs a vital position in advertising and marketing. That is the position of screenshots in app advertising and marketing.


Table of Content

Screenshots and app icons provide help to to relate your app’s story and to create an impression of its options and performance within the consumer’s thoughts. Screenshots are one of many key driving elements in attracting potential customers to realize larger downloads. The first perform of the app screenshot is to supply related data to the consumer and provides them a way of what they’ll anticipate out of your app. Neglecting the significance of screenshot can actually show to be an enormous mistake in your App Store Optimisation (ASO) technique.

Significance of Screenshots in ASO

Screenshots are one of many key parts of ASO. After performing a search question on app shops a consumer can simply get overwhelmed with an enormous checklist of apps that he/she has to select from. Most certainly the very first thing an individual does after discovering your app, is checking the app screenshots to get a primary impression. That is the place your well-optimized and enticing screenshots come to motion.

FiftyThree tried a split-test on screenshots whereas localizing an app for the Chinese language market which resulted within the enchancment in downloads as much as 33%. This additionally reveals that relating to boosting the app’s conversion fee you need to at all times give attention to reviewing, redesigning, and optimizing your app’s screenshots based mostly on particular necessities, viewers, and platforms.

One other essential facet of getting interesting screenshots on app pages is that many of the customers make fast judgments based mostly on the seems quite than studying your complete prolonged description of the app. Furthermore, customers are fairly impulsive and sometimes their feelings drive selections. A research reveals that solely 2% of customers really click on on the “Learn Extra” button to be taught additional concerning the app.

Prime Instruments to Create Enticing Screenshots for App Shops

Listed below are 11 totally different instruments which might help you design gorgeous screenshots to spice up your ASO technique.


AppScreens is an app screenshot device to design top quality screenshots for Android and iOS. It helps all iPhone, iPad, Android and Android Pill sizes and simplifies the method of designing screenshots for a number of Android and iOS units concurrently from a single design.

AppScreens is a fairly distinctive cell app screenshot generator that provides auto resizing of the textual content throughout the entire undertaking and smoothens app localization. It additionally has versatile layouts (together with panorama), and Panoramic backgrounds. You’ll be able to create custom-made designs with loads of templates and export them in a number of gadget sizes without delay. Most significantly, you’re capable of translate your screenshots to 35 languages to localize your app for various markets.

Limitations: The free plan is on the market for one undertaking and the professional options will be tried out solely with watermarks.


Appure is a device for localized screenshots. It affords a devoted workflow to localize your app in 28 totally different languages supported by Apple App Store and Google Play Store. It allows you to design screenshots with loads of options equivalent to background, pictures, frames, shadows, positions, rotations, fonts, and extra. It additionally allows you to create random layouts and new designs in each single click on.

With paid plans, Appure allows you to work on 10 totally different apps concurrently. With such options, multi-project administration, and devoted localization choices, Appure is without doubt one of the strongest app screenshot mills obtainable available on the market.

Limitations: Appure doesn’t supply template library which proves to be a bit time-consuming and it creates a repetitive course of. As a consequence of its complicated interface, you may want a while to familiarize your self with all of the configurations and get used to the device.


Previewed is a mockup generator which can be utilized to create app mockups, 3D gadget renderings & animations. You’ll be able to create panorama screenshots for quite a lot of iOS and Android units in just some clicks. Moreover, there’s an app Store preview video maker which might help you costume up your app’s video preview, to make it stand out within the app shops.

Previewed helps all newest units in several types and colours and has straightforward customization to create and export a number of screenshots without delay. All of your saved templates and mockups can be found and backed up within the cloud. The Drag ‘n Drop editor affords a customer-centric and intuitive utilization.

Limitations: Previewed would not supply free plans nor localization.


AppLaunchpad is a device obtainable to create screenshots for Android and Apple units. It affords a variety of format choices, pre-designed screenshot templates, and comes with a free and paid plan. The free plan affords 3 normal templates with restricted gadget frames whereas the professional plans give entry to 14 totally different screenshot templates and extra customizable options.

AppLaunchpad affords a user-friendly interface with quite a lot of choices equivalent to customizable backgrounds, templates, fonts, and colours. The vary of gadget frames can be utilized to optimize your app’s screenshot for particular codecs and platforms.

Limitations: With AppLaunchpad, it’s good to create separate initiatives for iOS and Android. Moreover, there is not any panoramic backgrounds and localization of apps may change into a problem because it has 5 languages solely.

App Screenshot Maker by AppInstitute

AppInstitute has created a free app screenshot maker to create iOS and Android screenshots in your app. It’s a free app screenshot generator however has restricted layouts and customization options.

App Screenshot Maker from AppInstitute comes with 8 primary templates and 4 totally different gadget frames. Its “cloning characteristic” allows you to rapidly copy a set of design and use it for different apps or throughout app localization. You’ll be able to simply customise main parts like background, fonts, and colours, however you gained’t discover any devoted choices for minor detailings.

Limitations: Other than the restricted customization options, App Screenshot Maker doesn’t assist iPad and iPhone X units.

Snapshot by Fastlane

Snapshot by Fastlane is a screenshot generator that makes the method of taking screenshots simpler and quicker. Particularly, as a substitute of taking screenshots manually, this device lets you do it robotically and for various variations of your app. To be extra exact, Snapshot can save hours of labor by merely returning a group of screenshots of a sure characteristic/ingredient in a number of languages for a number of units. This additionally makes it simpler to localize your app. It additionally fixes the difficulty of blurry texts, mistaken body measurement, and scaling which may happen very often.

Limitations: Snapshot is extra appropriate for app builders and programmers. Subsequently it’s not really easy to make use of the device because it requires sure coding expertise and technical information to function it.

App Store screenshot

App Store Screenshot is a free app screenshot device the place you may create nice designs with out even signing up. It affords a pleasant trendy interface the place you may design screenshots for nearly all of the units.

App Store Screenshot is very really useful if you wish to create a fast screenshot totally free with an honest quantity of customisation. It’s one of many quickest and most easy instruments to create app screenshots from scratch.

Limitations: The drawback with the App Store Screenshot is that it doesn’t allow you to change the design for every screenshot therefore you need to use the identical format for your complete set of screenshots. It doesn’t assist Android pill format and it doesn’t supply choices for app localization.


PlaceIt will not be a screenshot device however affords a distinct form of resolution – it is one of many greatest mockup websites for merchandise. With such an enormous library of templates, in addition they have an unique set only for iPhone screenshots. There are over 60 layouts for iPhone units.

PlaceIt affords a library of pre-designed templates, so you may create screenshots simply through the use of the drag-and-drop characteristic and putting any screenshot on mockup layouts. You may get iPhone and Android screenshots in varied angles and types with some extra customizations like background, font, and colours.

Limitations: One of many limitations of Placeit is that screenshots should be generated one-by-one, device-by-device which is time-consuming. Because the screenshots usually are not lined up side-by-side, you can not get an concept of the completed product till you have exported them.

Apply Pixels

Apply Pixels is a extremely customizable app screenshot platform. It affords a market of well-structured and well-documented templates with a number of the finest designs you possibly can discover available on the market. It consists of templates for iPhone, Android, iPad, and tablets with totally different sizes, colours, and fonts.

The benefit of Apply Pixels over different instruments is that it’s obtainable for offline use. Furthermore, you may simply export your screenshot design to Adobe Photoshop and Sketch which makes customisations limitless.

Limitations: It lacks the automation choices to quicken the method of making app screenshots which suggests you need to manually design every screenshot each single time.


ShotBot is one other free app screenshot generator that helps app builders to design screenshots for Apple App Store. This device returns 5 layouts of matching designs to showcase your app and lets you publish them instantly. Customization choices are restricted as you can not change a lot apart from fonts.

Limitation: ShotBot is an unique iPhone solely screenshot generator. This implies there aren’t any choices to create Android and iPad screenshots. Moreover, there is not any modifications or modifying allowed on the layouts.

DaVinci Apps

DaVinci Apps is a screenshot generator device which affords a large library of templates and customizations for each Android and iPhone screenshots. It comes with each free and premium plans.

DaVinci Apps contains an editor that permits you to rapidly construct and edit stunning screenshots from scratch utilizing its large vary of layouts and templates very quickly. The device helps all gadget frames.

Limitations: The customization and modifying choices are restricted. As an illustration, altering the font fashion and sizes will not be attainable whereas utilizing pre-designed templates.


StoreShots is all about presenting your app in the best gadget body. It affords a little bit of a distinct billing method. Every template will be redeemed utilizing 1 credit score to design the screenshot. The credit score value could differ relying on the package deal from 0.05$ to 0.12$.

StoreShots affords loads of customization choices and helps all of the units together with iPhone X, iPad Professional, Android smartphones, and tablets. Probably the most distinctive characteristic of this device lets you bulk-upload screenshots and body them for any gadget utilizing automated export integrations.

Limitations: StoreShots doesn’t supply any template library and the complicated consumer interface generally is a bit overwhelming at instances with the variety of menus and choices.

Which App Screenshot Maker Software Ought to You Select?

When deciding on an app screenshot device, ensure that to focus in your particular wants. There are some things to bear in mind earlier than choosing the right screenshot device. First is pricing, do you’ve gotten the price range obtainable or are you in search of a free app screenshot device? Nonetheless, free instruments usually include restricted designs and customizations. In the case of quick and straightforward screenshot designs, think about pre-designed templates. When it’s good to go into element, select instruments that provide excessive customizations. However should you as an illustration have a big app portfolio, ensure that to pick out a device that provides automated workflows and integrations as a way to save time.