On this lesson we’ll be going by way of not solely methods to reply to the evaluations your app will get within the Apple App Store but additionally why it’s so essential to reply. It’s important to your app’s success!


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Replying to App Store evaluations can develop into a tedious guide activity. That is very true if you’re receiving numerous evaluations each day. You’ll be able to reply to customers’ suggestions by way of App Store Join. However, there may be truly a fair simpler approach.

Now you need to use your account to answer to evaluations, simply as you’ll do in App Store Join. Nonetheless, with you possibly can use templates to alleviate the guide activity of typing up each response. Let’s see how this works.

Reply to App Store Rankings and Critiques

To answer your App Store evaluations. If you happen to don’t have already got an account, you possibly can create one totally free.

In Critiques you’ll see all the suggestions your customers have submitted and the star ranking. Responding is easy.

Reply to any evaluate by urgent “Reply”.


You’ll then be capable to choose ready-made responses from the template. You can even create your personal templates or save previous replies as a template. This makes your complete course of a lot quicker and improves your total customer support.

Be sure to reply to each postive and destructive evaluations. Constructive evaluations can let you know what you’re doing effectively and future options so as to add to your app sooner or later. Detrimental evaluations can determine bugs that it is advisable repair. Additionally, by replying to a destructive evaluate you improve the probability that the consumer will come again and alter their ranking to a extra optimistic one.

By replying to each consumer evaluate you obtain, you will enhance your App Store scores and evaluations extra time.

Once you press “Reply to this evaluate”, you’ll submit the reply on to App Store. No different motion is required! Your reply might be posted in your app Store itemizing inside 24 hours.

When you submit your response, you possibly can edit the reply or save the reply as a template. As well as, you’ll be capable to type your App Store evaluations by:

  • all
  • answered
  • unanswered
  • app model
  • star ranking
  • nation

These filters will aid you guarantee that you’re responding to each evaluate that you simply obtain.

How one can write good developer responses to consumer evaluations

Listed below are some particular recommendations on methods to greatest reply to evaluations within the App Store.

Write in an genuine voice that matches your model

Totally different individuals in your organization might reply to consumer evaluations if they’ve the applicable function (Authorized, Admin, App Supervisor, or Marketer) and entry to the app in App Store Join. Every reply, nonetheless, ought to sound genuine, so write within the tone of your model for a constant look at each channel.

Don’t spam or publicize private data

As all of the texts in your app web page, each response should observe Apple’s Phrases and Circumstances. So, keep away from any profanity in replies and copies. You also needs to by no means add promotional or spam content material in evaluate replies. Although the consumer addresses a specific concern, you need to not put up private data of customers.

Tackle the app consumer

Developer responses ought to be concise and clearly tackle buyer suggestions. Truthfully, thank customers for his or her suggestions and tackle customers by their identify. Your customers wish to really feel that their opinions are listened to.

Bear in mind, that even unhealthy suggestions is nice suggestions as a result of you possibly can be taught from it. Attempt to switch this sense to your customers by answering to optimistic in addition to destructive evaluations.

Think about staying well mannered and optimistic

When writing consumer suggestions replies, you need to at all times method it with a optimistic vibe.

By no means assault customers even when their suggestions is impolite. If there may be an inappropriate consumer evaluate, you possibly can “report a priority” so Apple can assess and take away it.

When a consumer complains a couple of lacking characteristic, you possibly can, for instance, level out if there’s a workaround or that you’re already engaged on new options.

What affect do App Store Rankings and Critiques have on App Store Optimization?

It’s no secret that excessive scores and optimistic evaluations result in extra downloads.

Folks are likely to belief the opinions from different customers. That is known as social proof. The opinion of different clients strongly impacts an app Store customer’s choice to obtain. These scores and evaluations could be much more influential than advertising campaigns.

Analysis exhibits that app identify, app icon and consumer scores are probably the most influential elements when convincing new customers to obtain apps.

Critiques affect App Store Optimization

Rankings and Critiques additionally play an enormous function within the App Store rating algorithm. The extra optimistic scores and evaluations your app has, the upper it should rank within the App Store. This implies you wish to maintain your customers pleased!

Accomplish that by responding to their suggestions and bearing in mind their suggestions for additional options.

How one can get extra App Store scores and evaluations

It’s not straightforward to get scores and even tougher it’s to get beneficial consumer evaluations. So these are some methods, how you might get extra consumer suggestions to your app:

Immediate customers to depart a evaluate in your app

A technique to get extra evaluations is to ask customers for a ranking or evaluate immediately within the app.

Utilizing the SKStoreReviewController API, iOS builders can ask customers to evaluate their app immediately within the app. The consumer is introduced with a small popup that prompts them to depart a fast star ranking.

Because the consumer doesn’t must go to depart the app to provide the star ranking, they’re more likely to provide one.

Ask in the precise second

As you primarily attempt for optimistic suggestions, get the consumer’s consideration after they completed a optimistic motion or achieved a milestone in your app. For instance, you might ask your customers for a optimistic evaluate after they reached a brand new degree or achieved a bonus in your app.

Make use of boards

As getting in-app evaluations or scores is tough for brand new apps you generally must search for alternate options. There are boards the place you possibly can promote your app on and ask for suggestions. This isn’t at all times one of the simplest ways, you continue to get some helpful suggestions about your app from early adopters and individuals.

Don’t neglect you need to use the early suggestions you get as a brand new app to rapidly enhance!

Time your prompts rigorously

Prompting customers for an App Store evaluate out and in of your app is an effective way to remind your clients to depart a evaluate. Nonetheless, it might additionally backfire when it’s too annoying and badly timed. Area out your reminders to keep away from irritating your customers.

Why Replying to App Store Critiques is Vital

Responding to your App Store evaluations is extraordinarily essential. Right this moment we dwell in a scores & evaluate tradition. You see evaluations all over the place. Folks belief these evaluations as a result of they arrive from individuals identical to them. It’s a form of phrase of mouth advertising.

The identical applies for cell apps. Folks wish to obtain an app they know will:

  1. resolve their downside
  2. work seamlessly
  3. have good assist behind it

And App Store guests discover this data by going by way of an app’s evaluate.

By promptly responding to all of the evaluations your app receives, you’ll be displaying each your present and potential future customers that you care about their expertise along with your product. Due to that your customers usually tend to be loyal and App Store guests usually tend to obtain your app.

As well as, responding to evaluations will increase your App Store rank. The extra optimistic scores & evaluations your app has, the larger your app will rank within the App Store. Many customers who depart unhealthy scores or evaluations will change their first opinion should you reply and repair the issue.

The extra optimistic scores and evaluations your app has, the upper your app will rank within the App Store.

Additionally, going by way of your evaluations is an effective way to determine bugs to repair and potential new characteristic to construct.