play store buy ratings

Black Friday is right here to shake up the eCommerce sector and on-line purchasing yet one more yr. Bringing reductions of over 50% on hundreds of merchandise, the web purchases are taking on bodily ones at a really quick tempo for the reason that starting of the Covid-19 disaster.


Table of Content

In PICKASO we now have up to date final yr’s 2020 evaluation (obtainable for Spanish audio system right here). Final yr we analyzed how the ASO adjustments for Black Friday affected positioning to outline an optimum Seasonal ASO technique to enhance visibility and natural visitors throughout nowadays.

On this yr’s Black Friday’s 2021 ASO methods evaluation, we are going to observe the natural rankings for the key phrase “Black Friday” in Spain, UK, Germany and US. We did this two weeks earlier than and through Black Friday week to see which had been the adjustments and thus know which manufacturers had been in a position to rank within the highest positions.

This yr we are going to add one thing new, we are going to use AppRadar to verify the share of voice, understood because the % of paid impressions an app will get for a sure key phrase. This manner we will see, throughout Black Friday week, which apps are bidding extra for the key phrase “Black Friday” of their paid campaigns.

Subsequent, we are going to analyze the Seasonal ASO for the very best ranked apps within the purchasing class in Spain. We are going to see which on-metadata components they’ve labored on and final, we are going to spotlight one of the best icons and screenshots for Black Friday 2021.

Evaluation of the visible property (icons and screenshots) that labored greatest on their seasonal ASO for Black Friday

Black Friday Icon diversifications

Reviewing all of the apps which have made adjustments to their icon for this Black Friday, we wish to spotlight 6 within the Apple App Store and 6 in Google Play Store which we contemplate have been actually artistic. Of those, those which caught our eye essentially the most are AliExpress, Black Friday 2021 and Stylish me.

This yr we see that much less manufacturers have tailored their icon for the Black Friday marketing campaign as a result of limitations introduced by Google in its new Pointers. Apparently sufficient, there are manufacturers which have tailored their icon for Google Play Store however not within the Apple App Store, similar to Chollometro or Decathlon, most likely as a result of they couldn’t coordinate the releases of the app with the Black Friday itemizing updates. Nonetheless, we’ve seen this occur additionally the opposite means spherical, which might be the case of ROMWE, on this case most likely to respect the brand new Google Pointers.

Black Friday Screenshot diversifications

The massive manufacturers which have labored on the screenshots for Black Friday have achieved it principally within the first one, which is the one which has the most important affect on customers. Beneath you will notice completely different examples of apps that tailored their screenshots for Black Friday this yr, first on the App Store:

You too can see some examples of tailored screenshots for Black Friday 2021 on Google Play:

Black Friday Characteristic Graphic diversifications

Final however not least, the Characteristic Graphic is a component which improves conversion (what can be the primary screenshot or video within the Apple App Store). We will see how huge manufacturers that labored on a seasonal ASO in all of the obtainable fields, have additionally achieved this for the Characteristic Graphic in Google Play Store.