android app rankings

Based on Newzoo’s 2021 World Cellular Avid gamers Whitepaper, the worldwide cellular recreation market noticed a complete of $93.2 billion in income in 2021, contributing 52% of complete world recreation income. And the cellular recreation market has been much less influenced by the COVID-19 pandemic, recording a YoY progress of seven.3%.


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The growth attracted extra folks to work within the cellular recreation market. Based on the 2021 World Cellular Recreation Advertising and marketing Whitepaper, many areas on the planet reported a rising variety of cellular recreation advertisers. For instance, North America had over 41,000 cellular recreation advertisers in 2021, a YoY improve of 18.7%.

It’s believed that cellular app firms will improve their spending within the new yr as increasingly more of them have felt the necessity to always optimize their methods for mission setup and product advertising. Product high quality competitors is a rising pattern within the cellular app market, particularly the cellular recreation market with more and more upgraded recreation graphics and gameplays. Due to this fact, recreation firms must win with their technical and innovation capabilities sooner or later.

As buyer acquisition price has been growing yr by yr, it’s crucial that firms have methods to trace market developments and high quality creatives. And large information analytics instruments reminiscent of SocialPeta may also help them monitor the macro developments available in the market.

SocialPeta helps you make your video games stand out in world advertising

SocialPeta is among the world’s main promoting and advertising platforms. With SocialPeta, you may spy in your opponents’ advert information, and get insights and inspiration from advert information captured from world networks, media, and advertisers.

Get inspiration from 1.2 billion advert creatives

SocialPeta covers 70 international locations and areas, and over 70 well-known advert channels worldwide, reminiscent of Unity, Twitter, YouTube, Fb, and TikTok. We offer practically 1.2 billion advert creatives, updating tens of millions every day. SocialPeta is one of the best supply of inspiration for advertisements.

With the tons of creatives captured by SocialPeta, it is possible for you to to higher perceive the most recent and hottest patterns of creatives available in the market. SocialPeta is a novel supply of inspiration so that you can additional enhance your advertising methods. SocialPeta additionally supplies creatives’ impressions, recognition, and different third-party information, which is able to help you have a extra goal data of the efficiency of various creatives in numerous areas and thru completely different channels.

Spy on the advertising methods of advertisers, brokers, and your opponents

SocialPeta supplies over 5 million app advertisers’ information and supplies analyses of promoting creatives, texts, channels, and different data so that you can grasp market developments. With SocialPeta, you may monitor the preferred promoting methods and determine the promoting price indicators of Fb via SocialPeta’s promoting price evaluation.

SocialPeta may also help you get insights into the advertising methods of the merchandise you wish to find out about, together with the variety of creatives, promoting platforms, and varieties of creatives. Because the outdated saying goes: if your enemies and know your self, you’ll not be imperiled in 100 battles.

Insights into Meta’s promoting price and trade indexes

Know concerning the rankings of CPC/CPM/CTR in main international locations.Seek for completely different information shows of CPA, reminiscent of purchases, activeness, installment, and so forth. You’ll be able to know extra about your promoting price by evaluating the above massive information with your personal merchandise’ promoting information.

With SocialPeta’s enormous information measurement and robust statistical capability, you may rapidly estimate the promoting price on Meta’s platforms in your goal markets. So you may alter your costs based mostly on the info with the intention to obtain the best price effectivity.

Assist many world app firms with price discount and impact enchancment

We’re very proud to say that we now have labored with over 70% of well-known cellular app firms around the globe, serving to them make their glorious apps stand out in fiercely aggressive markets. We’re very joyful to share with you these excellent instances. Hope SocialPeta can present extra firms with ideas for advertising their cellular apps globally.

Assist Soha Recreation scale back its CPM by 15%

Based in 2011, Soha Recreation is a number one recreation portal community in Vietnam, and likewise the primary cellular recreation writer in Vietnam. The video games printed by Soha Recreation generated the best income in Vietnam’s historical past.

To attain extra installments of their cellular video games, Soha Recreation’s advertising workforce invests fairly some huge cash in advert creatives and model promotion on social media annually. Earlier than utilizing SocialPeta, they needed to spend weeks analyzing their opponents’ creatives and video games, in addition to market developments. Many alternatives have been misplaced due to the sources and time that they had wasted in cellular advertising. Now with SocialPeta, they’ll handle all these issues effectively.

Based on Soha Recreation’s advertising workforce, after utilizing SocialPeta, they recorded a lower of about 15% in CPM and a lower of about 10% in CPI. And with tons of advert information offered by SocialPeta, Soha Recreation doesn’t must waste cash making an attempt completely different advertisements. As a result of SocialPeta supplies them higher methods and extra information for them to investigate their opponents’ promoting results.

Assist Garena distinguish itself in fiercely aggressive markets

Based in 2009, Garena is a number one on-line recreation developer and writer, with companies in over 130 markets internationally. Its most vital recreation is Free Fireplace which was probably the most put in cellular recreation on the planet in 2019, 2020, and 2021, and likewise the highest-grossing cellular recreation in Latin America, Southeast Asia, and India in 2020 and 2021.

Due to this fact, Garena must pay fixed and shut consideration to advertising developments and adjustments of aggressive merchandise in numerous markets. Working with SocialPeta is a really environment friendly method for them to rapidly find out about their goal markets. SocialPeta’s Promoting Intelligence supplies Garena with an enormous database of over 1.2 billion items of advert information, serving to Garena full multiple-dimension information analyses. Garena can get inspiration from many promoting campaigns, saving it a lot time in promoting design, and it might additionally get insights into the precise promoting actions of its opponents, together with their promoting platforms, goal markets, and altering developments of their advertising campaigns.

Along with the above firms, SocialPeta has many different world companions, reminiscent of Tencent Video games, NetEase Video games, MOONTON Video games, and AdSide Media. Large information analytics has turn into more and more vital. SocialPeta has been actively increasing its enterprise globally, striving to determine cooperation relationships with extra firms internationally. We’re trying ahead to working with extra firms and making their merchandise stand out from their robust opponents.