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When a retailer customer opens the App Retailer, the primary web page they see is the At present tab, permitting them to find apps and video games hand-picked by Apple’s editors. When a retailer customer arrives on Google Play, they land on the ‘For you’ part of the Video games tab and are uncovered to collections of featured video games. In consequence, featured apps and video games occupy a really outstanding place by way of visibility on each shops.

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On each the App Retailer and Google Play, featurings intention to showcase apps that customers will set up and revel in on their units. On iOS, the shortage of advert placements within the At present or Video games/Apps tabs additionally reinforces that these areas are devoted to serving to customers uncover distinctive apps primarily based on Apple’s editorial workforce choices. Alternatively, advert placements are discovered amongst featurings on the Play Retailer however there are additionally dozens of featured app collections for the consumer to browse.

There isn’t a checklist of particular necessities that apps should uphold to get featured on iOS or Google Play. Nonetheless, there are various factors that you could contemplate to extend your probabilities of being featured.

On this article, we’ll cowl the totally different sorts of featurings that exist on iOS and Android, the advantages of being featured, and how one can improve your probabilities of being featured on the App Retailer and Google Play.

Featurings are a powerful discoverability software – much more so than class rankings. Based on Apple, “over 130,000 apps have been featured on the App Retailer and throughout Apple channels” to today. As beforehand talked about, the very first thing you see while you open the app shops are the At present tab on iOS and the Video games “For you” part on Google Play; being among the many first apps or video games highlighted on these pages can positively improve your app’s visibility and assist your model consciousness efforts.

Getting featured additionally offers your app worth on the shops and for customers and testifies to your app’s trustworthiness and high quality. On Android, getting an “Editor’s Alternative” badge in your retailer itemizing is usually a highly effective conversion incentive and useful to your app development.

Supply: Google Play Retailer

Lastly, featurings are additionally an effective way to have interaction clients. Apple describes that featurings assist “drive downloads and re-downloads of your apps and video games.” Many featured apps or video games might be downloaded immediately from the At present tab on iOS or from each shops’ respective Video games/Apps tabs with out redirecting the consumer to the app web page – this shortens and facilitates every consumer’s journey to your product. In consequence, you possibly can positively anticipate each your impression fee and installs from the Browse or Discover channels to extend after being featured.

Apple editors are notably inquisitive about showcasing promising new apps or video games within the tales on the At present tab whereas the Play Retailer’s Indie nook highlights the very best video games from indie builders. So, being featured may also help drive impressions and downloads to apps from smaller studios or throughout their launch part.

Many featurings spots spotlight not solely new apps or video games however necessary updates or limited-time occasions, thus serving to your retention efforts and permitting you to re-engage a few of your much less lively customers as properly.

Use AppTweak to get superior insights about your app’s featurings on the App Retailer and Google Play

The place featured apps seem on iOS & Android

On the App Retailer

There are three areas in which you’ll be featured on the App Retailer: the At present tab, the Video games tab, and the Apps tab. The At present tab has probably the most affect as it’s the first one you see on the shop. It additionally options written tales from Apple’s editorial workforce.

The At present tab

As beforehand talked about, the At present tab is the primary web page you land on. It showcases each apps or video games, premieres, new releases, and updates, an App of the Day and a Sport of the Day, in addition to different unique tales. Apple’s editors deal with that includes high-quality apps or video games with distinctive consumer experiences or worth propositions.

Featurings within the At present tab and tales are up to date with new content material daily; being featured within the At present tab is often extra for time-sensitive occasions.

The Video games and Apps tabs

The Video games and Apps tabs don’t showcase tales however reasonably app collections per class or style, new releases, and in-app occasions or high charts.

Being featured in these tabs is extra widespread than on the At present tab. An app might be featured on the Video games/Apps tabs daily for a sure time frame and may also be featured in multiple place on the identical day. For example, many video games are featured on the Video games tab 3 or 4 occasions in in the future, as we are able to see right here with Genshin Affect which was constantly featured not less than twice a day on the Video games tab (Japan) over Could and June.

On the Play Retailer

There isn’t a At present tab on the Google Play Retailer however there are nonetheless separated Video games and Apps tabs. While you open the Play Retailer, you first land on the Video games tab within the “For you” part, the place you could find totally different featured app clusters. In consequence, on Google Play, video games are solely featured amongst different video games and apps are solely featured amongst different apps (whereas each coexist within the At present tab on the App Retailer).

There are a lot of varied app collections or app clusters featured on the Video games and Apps tabs on Android. These might be associated to new or up to date apps (lower than 30 days in the past), however may also be suggestions primarily based in your exercise, top-rated apps, or editor’s decisions (hand-picked apps). There are additionally many alternative collections primarily based on an app or sport’s class and/or content material.

App clusters/collections featured within the Apps and Video games tabs. Supply: Google Play Retailer

The distinction between featurings within the Apps and Video games tabs on the Play Retailer is obvious: sport featurings are extra numerous, visible, and dynamic than for apps. Whereas app collections primarily show the apps’ icons, titles, and common scores, video games featurings can show all of this in addition to screenshots, promotional movies, and Google tags. That’s why your sport’s promotional video must be panorama and why it’s strongly advisable to incorporate panorama screenshots on Google Play – so that you don’t miss out on any that includes alternatives.

The presence of the apps’ common scores and Google tags additionally hints that these components might play a job in how apps and video games are chosen for featurings, and the place they seem.

How featured apps are chosen on iOS & Android

On the App Retailer

Based on Apple, there isn’t any exact guidelines of necessities for apps to be featured. Nevertheless, Apple supplies indications on editors’ issues when deciding on apps or video games to showcase.

Elements that Apple editors contemplate embrace:

  • UI design: the usability, attraction, and general high quality of the app
  • Consumer expertise: the effectivity and performance of the app
  • Innovation: apps that clear up a singular drawback for purchasers
  • Localizations: high-quality and related
  • Accessibility: well-integrated options
  • App Retailer product web page: compelling screenshots, app previews, and descriptions
  • Uniqueness

For video games, editors additionally contemplate:

  • Gameplay and stage of engagement
  • Graphics and efficiency
  • Audio
  • Narrative and story depth
  • Capability to replay
  • Gameplay controls

Some components are simpler to observe and management than others. In the event you can actively work in your app’s localization and translation high quality, the “uniqueness” of your product turns into more durable to evaluate and quantify. Here’s what to bear in mind:

A qualitative completed product

Lots of the components described above relate to the general efficiency and high quality of the app or sport: the performance of the app, UI design, graphics, and efficiency of a sport… Briefly: be sure you are providing the very best consumer expertise attainable. Your app mustn’t crash, it needs to be ceaselessly up to date, and it ought to have a fluid, intuitive and interesting consumer interface. Your sport must also have good visuals and sounds, participating customers by its gameplay and narrative.

Apple desires to offer its customers the very best expertise and can thus promote merchandise which are the most certainly to fulfill its market.

An optimized app web page

If the content material and efficiency of your app and sport are a very powerful components, your app web page should even be optimized and attraction to customers.

Remember to optimize your textual content metadata by key phrase optimization and work in your artistic belongings (icon, screenshots, and video). Replicate your model, the spirit of your app, and its worth proposition in your creatives to supply retailer guests with a distinctive and customised expertise.

In-app and metadata localization

Localization is a key component that’s typically neglected. Each your product and its app web page have to be localized within the language of the market you hope to be featured in. Localization is extra than simply translation – it typically means adapting your content material and design to the viewers you’re addressing. The interpretation have to be flawless and sound native.

Innovation and uniqueness

This issue is the trickiest as a result of it’s the least straightforward to observe or quantify. Apple’s editors dedicate lots of time to sharing the tales of “inspiring builders” to point out how their work impacts our lives. Significantly within the At present tab, featurings have lots to do with storytelling. Your product needs to be extra than simply an app or sport – you additionally have to convey a message, values, or a optimistic affect for customers.

General, you must be totally different from the group and put ahead your added worth. What makes your app totally different from the others? Why ought to we take note of your app or sport over the competitors?

If we take the current instance of the sport It Discovered… featured within the At present tab on the US retailer, we see interviews, movies and quotes not solely spotlight the sport but additionally the general undertaking, the values behind it, and the method and workforce behind the sport.

On the Play Retailer

On the That includes Nomination type, Google informs app builders that apps should meet the shop’s minimal necessities to be eligible for that includes issues:

  • Adjust to Coverage Practices, Launch Guidelines, Design Tips, and meet core High quality Tips
  • Concurrently launch your app throughout key cell platforms
  • Preserve a excessive ranking by listening to consumer suggestions
  • Optimize machine assist, as related to the app (e.g. telephones, tablets, wearables, TV)
  • Guarantee cell platform parity in each design & options
  • Localize Play itemizing and app content material throughout Play’s key markets globally
  • Gentle launch your sport to obtain suggestions from customers
  • Submit APK/AAB for evaluation not less than 3 weeks earlier than launch

In the event you meet these necessities, your app is eligible to be featured; nevertheless, Google warns builders that if chosen, “an app high quality evaluation will [also] be carried out”.

Preserve Android Vitals wholesome

First issues first – you need to ensure that your app meets all of Google’s primary high quality and coverage necessities to have an opportunity of being featured.

As talked about above, you must examine that you just adjust to Coverage Practices,Launch Guidelines,Design Tips, and meetcore High quality Tips. All of those components are necessary for Google to ensure you provide a seamless consumer expertise and have constructed a top quality app or sport.

You must also regulate Android Vitals indicators. These are core vitals that builders ought to take note of since “exhibiting unhealthy habits in vitals will negatively have an effect on the consumer expertise in your app and is prone to lead to unhealthy scores and poor discoverability on the Play Retailer.”

The principle necessary KPIs are:

  • Utility Not Responding (ANR) charges
  • Crash charges
  • Extreme wakeups
  • Caught partial wake locks

Supply: Google Play Console – Android Vitals

You possibly can examine your apps’ standing for these core vitals on the Android Vitals dashboard in your Google Play Console. Be sure you examine them after releasing a brand new app model to determine points and unhealthy behaviors that have an effect on customers.

Google additionally supplies many greatest practices and recommendation for builders to enhance their app’s stability and efficiency on every core very important. Remember to examine their sources to be taught extra.

Google tags

A significant distinction between featurings on iOS and Android is that algorithms play a larger half on the Play Retailer. The typical variety of each day featurings can be larger on Google Play, due to the handfuls of app clusters showcased on the Apps and Video games homepages that aren’t hand-picked by an editorial workforce.

After all, your app class ought to play a job in how and the place your app seems in app collections; nevertheless, Google tags are prone to additionally have an effect on Browse site visitors on the Play Retailer. Google Play tips specify: “We encourage you so as to add tags to explain the content material and performance of your app for customers. Tags might have an effect on the place your app is displayed on Google Play.”

Taking the instance of Vital Ops on the UK Play Retailer, once we evaluate the sport’s Google tags with its that includes collections, we see that they match. The place the tags that seem for the sport in search outcomes are “motion”, “shooter” and “informal”, it was featured probably the most within the “Informal video games” and “Shooter video games” collections over the previous 30 days.

Opinions and scores

Opinions and scores are additional indicators that Google makes use of to be sure you present customers with in-app expertise: similar to core vitals, they assist the shops to ensure an app’s high quality. Having a optimistic common ranking is thus necessary to assist enhance your discoverability and Discover site visitors on the shop.

Having good evaluations and scores may also extra immediately result in your app being featured since there are app collections for “Prime-rated video games/apps”. On this case, your common ranking and evaluations are among the many most important components that the algorithm considers.

Test this weblog out to be taught how one can enhance consumer satisfaction and the evaluations left in your retailer itemizing.

Extra steps that will help you get featured on iOS & Android

After all, step one to getting featured is to work on all of the various factors talked about above. Nevertheless, there are a couple of different issues that may additional assist your probabilities of getting featured.

Get involved with Apple and Google

Since Apple depends on a workforce of editors to pick featured apps, you’ll want to get in contact with them. If you already know anybody at Apple, now’s the time to attempt to contact them to see in the event that they may also help you immediately or if they’ll put you involved with the editorial workforce.

On the Play Retailer, you must also attempt to get involved with a Enterprise Developer Supervisor to discover your that includes alternatives. It is best to be capable to persuade them of your app’s high quality and supply assist from significant KPIs (comparable to retention fee, engagement, retailer itemizing CVR, income, and many others).

Contact types exist to submit your apps for featurings for each shops:

  • App Retailer: Contact type
  • Play Retailer: Contact type
  • Play Retailer, Indie nook*: Contact type

If you wish to promote a brand new launch or large upcoming releases/occasions on the App Retailer, it is best to let Apple know six to eight weeks prematurely.

*The Indie nook is a devoted area for indie video games as indie builders might not be capable to attain the required KPIs to persuade Google’s workforce that they’re value that includes with out spending an amazing amount of cash.

Promote unique content material

Making an attempt to get featured when you find yourself launching a brand new product, function or in-app occasion can improve your possibilities. The app shops are marketplaces inquisitive about showcasing info that may have interaction clients and convey site visitors to animate that market. Particular occasions or a brand new launch are good examples of content material that’s value that includes.

Put together particular artistic belongings

In the event you obtain a reply from Apple’s editorial workforce, it is very important present that you’re prepared to advertise your app or sport in the very best circumstances attainable and with the very best belongings. Work together with your workforce on creating particular, interesting artistic belongings to incorporate in your featurings.

On Android, make certain to have not less than three panorama screenshots in your sport’s retailer itemizing. In case your sport is performed in portrait mode, you possibly can add the screenshots after the portrait screenshots as they’ll robotically be picked up for featurings. Work in your promotional video as properly; make it engaging, fast-paced, and attention-grabbing.

Measuring the affect of your featurings on iOS & Android

As soon as you’re featured within the retailer, it’s fascinating to research the affect of this in your app’s efficiency by way of impressions and variety of installs pushed from the Browse or Discover channels.


Getting featured on the App Retailer and Google Play may also help to extend your discoverability and result in a rise in your impression fee and the variety of installs from the Browse and Discover channels. Featurings are extremely useful to your app development and are a assure of high quality and trustworthiness for retailer customers.

To extend your probabilities of being featured, you first need to work in your app to be sure you provide your customers a singular and qualitative expertise. To be featured on iOS, improve components that make your app or sport totally different from the others and work on storytelling. To be featured on Google Play, it is best to work in your app’s efficiency and consumer satisfaction.