play store search engine optimization

Screenshots are most likely crucial ingredient in your app web page to assist customers determine whether or not or to not obtain your app. Consequently, in case you are seeking to improve your app’s conversion price, you must begin by reviewing and redesigning your screenshots first.

Now we have created a listing with 9 suggestions that will help you design app screenshots that make your app stand out from the group and encourage customers to obtain your app.


The aim of screenshots is to supply potential clients with extra data on what the app is about, demonstrating what could be anticipated from the app earlier than it has been downloaded. This can be a actually necessary facet as a result of folks will somewhat take a look at the screenshots as a substitute of studying the lengthy description to get a way of what the app is about.

Certainly, individuals are impulsive and sometimes use their feelings to make choices. Many customers will base their resolution on whether or not or to not obtain your app on how enticing the screenshots are!

As a result of screenshots demand lots of effort and time, learn these 9 tips about how one can optimize screenshots to considerably increase your app downloads:

1. Screenshots Ought to Clarify What Your App is About

A fundamental guidelines to get began:

  1. Clarify your app’s primary options
  2. Give clients an thought of what they’ll anticipate once they obtain your app
  3. Showcase the consumer expertise
  4. Use brief titles to raised convey your message, however ensure the font is giant sufficient so folks can learn it

Some apps select to be quite simple of their screenshots, solely demonstrating the primary options and including some brief titles. The benefit of that is that your customers will see an actual showcase of your app’s strengths. Nevertheless, one of these screenshot tends to lose visibility in very aggressive classes, the place apps favor extra artistic visuals to draw customers.

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E.g: The app “ – Puzzle Recreation” exhibits some easy screenshots of the primary options (iOS, USA). Additionally they use brief sentences to spotlight the primary promoting propositions.

❌ Your screenshots could be quite simple, however you must keep away from solely together with direct screenshots of your app. That is dangerous apply and exhibits an absence of effort in aesthetically demonstrating your app’s primary options.

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E.g: Constancy (iOS, USA) has added some direct app screenshots. This isn’t significantly beneficial; when your customers evaluate these screenshots to different apps’, they could get the unsuitable first impression and miss your primary USPs.

Alternatively, some advanced apps within the Utilities class create custom-made posters that show extra visible content material in addition to some textual content to elucidate extra clearly what the app does. The aim of that is to reassure your viewers and promote your app with catchy sentences.

When you don’t really feel assured sufficient, you possibly can rent an expert designer to do that for you!

Do you need to problem your self? ? If the reply is sure, you can reveal your primary app options in a “storyline”! This is able to be extra interesting to clients as design performs an necessary function within the message you are attempting to ship, particularly on iOS the place screenshots are seen in search outcomes.

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E.g: Chicken (iOS, USA) has constructed a “storyline” of their screenshots, the place all screenshots are built-in to speak their total worth proposition.

On the Google Play Retailer, screenshots are solely proven on the app web page. Nevertheless, they’re one of many primary focal factors on the app web page, and so ought to undoubtedly enable you to obtain your mission of changing customers.

2. Place the Most Eye-Catching Screenshots First

We beforehand mentioned how screenshots affect clients’ first impressions of your app. That is very true for the App Retailer as screenshots additionally seem within the search outcomes along with the app icon and title.

The reality is that you just solely have a few seconds to catch customers’ consideration. Subsequently, ensure to design an attention grabbing first screenshot with daring and vibrant colours that make your app stand out.


Skilled Tip

Strive A/B testing to see which sort of screenshots have the very best impression in your app’s conversion price.

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E.g: Deliveroo-Meals Supply has used its first two screenshots to obviously talk which you can get restaurant meals delivered by shopping into their app. The primary picture invitations customers to purchase meals from their app.

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E.g: The screenshots from Skyscanner present a steady story as a substitute of separated screenshots (iOS, USA). This impact could be made by combining one picture into completely different screenshots to extend your consumer’s consideration and conversion price.

?Keep in mind: Your app can be competing with advertisements and Featured Tales within the search outcomes. Subsequently, visuals change into increasingly necessary as customers need to scroll extra to seek out an app that matches their search intent.

3. Portrait vs Panorama Orientation

It’s normally difficult to decide on which orientation is the very best on your screenshots.

For the App Retailer, there are 2 primary units on which an app could be downloaded:

  1. On iPhone: Each panorama and portrait orientations are allowed. On desktop/iTunes: default screenshots are these from iPhone.
  2. On iPad: Each portrait and panorama are allowed.

In case your app is obtainable on iPhone and iPad, you ideally must create completely different screenshots for every based on the proper measurement and pixels.


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E.g: For every gadget, Indignant Birds 2 (iOS, USA) has added the identical model of screenshots in a distinct measurement. That is important to ensure you show the proper picture to customers.

For the Google Play Retailer, you may as well add each panorama or portrait orientation screenshots. To publish your retailer itemizing, you will need to present a minimal of two screenshots, JPEG or 24-bit PNG, minimal dimension: 320 px, and most dimension: 3840 px.

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E.g: Tremendous Mario Run (Google Play, USA) exhibits each panorama and portrait screenshots to customers.

4. Design and Adapt Your Screenshots for All Units

It’s strongly beneficial to make use of all obtainable screenshots to extend your conversion price. Moreover to the apparent units, you may as well design screenshots for apps obtainable on Apple Watch and Apple TV in the event you’re fascinated by launching your app on all channels.

Apple permits builders to add as much as 10 screenshots, whereas Google Play allows as much as 8 per gadget (telephone, pill, Android TV and Put on OS).

As beforehand mentioned, folks love visible content material – the extra you could have, the higher it’s. Use this to your benefit and see it as a chance to point out multiple function.

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E.g: At AppTweak, we enable you to to simply establish what number of screenshots your opponents are utilizing. With our screenshot function, we establish that Dragon Ball Legends (iOS, USA, July 2019) has 21 screenshots. When you scroll in between screenshots you’ll detect a change of measurement associated to the gadget they’re utilizing. Keep in mind, Google permits as much as 8 screenshots per gadget.

5. 1 Screenshot = 1 Function!

Keep in mind – folks browse on small cellular units, so don’t make your screenshots too sophisticated. A fast tip that will help you maintain issues easy is to concentrate on one function per screenshot. Select your finest options and design a screenshot for every.

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E.g: FaceApp- AI Face Editor (iOS, USA) makes use of one function per screenshot to spotlight its primary functionalities.

Assist customers higher perceive how they’ll profit from utilizing your options by zooming in on sure components. This helps focus customers’ consideration on what issues and can enable you to talk your primary worth proposition.

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In case your app doesn’t have many options, use completely different angles to introduce the primary ones. You may also present a typical concrete instance of what customers can do along with your app.

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E.g: Waze Navigation & Reside Site visitors (iOS, USA) makes use of completely different views to point out the energy of its options.

6. Localize Your Screenshots

If you wish to market your app in numerous international locations, you will need to add completely different screenshots within the native language of every nation. It’s all the time higher and simpler to persuade folks of their mom tongue than in a overseas language.

For instance, in case your preliminary goal is the USA market however you’re increasing your app to Russia, don’t use English in your screenshots; it’s dangerous apply. As an alternative, use the primary native language(s) of the nation you’re concentrating on.

English, USA, iOS:

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Spanish, USA, iOS:

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Russian, Russia, iOS:

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E.g: Based on ASO finest practices, TripAdvisor has localized its screenshots to completely different languages for the markets they aim. For instance, within the USA they show screenshots each in English and in Spanish (for 2 completely different audiences in a single nation); for Russia, they’ve additionally tailored screenshots to the native language.

If you wish to maximize localization and improve your small business in different areas, don’t solely translate your screenshots to match the native language. It’s necessary to analysis the native tradition and design preferences., iOS, Korea:

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Google Maps, iOS, Brazil:

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Google Maps, iOS, USA:

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E.g: These apps have gone one step additional, not solely localizing the language, but additionally the setting and panorama. This undoubtedly helps native customers establish extra simply with the model and obtain the app.

7. Present Units

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E.g: Starbucks (iOS, USA) follows this development, displaying some area of interest mockups of their app on the iPhone.

8. Monitor Your Rivals

Identical to for icons – and really each different consider ASO – you will need to monitor your opponents’ apps (i.e., try what they select to show and the way they achieve this). Benchmarking is all the time a terrific supply of inspiration. The most effective factor you are able to do is collect all screenshots out of your most profitable opponents and attempt to perceive what’s actually working.

You may also take your least profitable opponents’ screenshots and attempt to keep away from the attainable errors they could have made.

Keep in mind that screenshots are clearly not the one issue figuring out an app’s success. An app might have a terrific icon, an ideal description, superior screenshots, and focused key phrases, but when it’s not a terrific app itself, it’s going to by no means succeed.

9. A/B Take a look at

It’s all the time good to check what you do. Take a look at a number of screenshots and see which of them work finest.

Now you can A/B take a look at on Google Play without cost, which is a a lot better method to see which screenshots work finest.

Many apps take a look at completely different variations of their screenshots to find out which colours and titles have the highest conversion charges.


Screenshots are a significant ingredient of your app’s product web page; they play an necessary function in your viewers’s notion of your app and whether or not they select to obtain it or not. Subsequently, comply with these 9 steps to extend your possibilities of conversion:

  1. Make use of several types of screenshots to point out your app’s primary options
  2. Place probably the most eye-catching screenshots first
  3. Mess around with portrait and landscapes orientations to catch your customers’ consideration
  4. Design and adapt screenshots for all units
  5. Deal with one function per screenshot
  6. Localize your screenshots to the native language and landscapes
  7. Use units to permit customers to visualise precisely how the app shall be displayed on their very own gadget
  8. Monitor opponents
  9. A/B take a look at your screenshots

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