google play aso service

Your app description is the ASO optimization stage of the textual content half relying on the position of your software. It should have related steps, considering the specifics of Google Play or App Retailer. One of the primary phases of app optimization is working with fields which can be listed by the market or retailer, due to this fact, have an effect on the conversion from view to put in.

Table of Content

The person decides to obtain in 15 seconds – in such a brief interval he should perceive whether or not your software is correct for him. That’s the reason working with the outline, particularly for Google Play, is a crucial a part of the promotion technique.

We at all times give attention to a person who is aware of nearly nothing about your app. Will the present description be sufficient to decide? Deal with the person, as a result of solely you recognize every part about your app.

Prompt questions and pondering algorithm:

  • What does your software do?
  • What drawback does this resolve?
  • How does this make life simpler on your client?
  • Why is it price paying for it?

Textual content optimization for Google Play and App Retailer

Google Play – app description optimization

The specificity of the Google market is to work with fields resembling identify, brief description and full description of the app. Along with advertising objectives, we take note of the emphasis on key phrases, organically match them into the texts, avoiding key phrase stuffing, but additionally not lacking the chance to profit from metadata. The app description at Google Play is related not just for customers, but additionally for the market rating algorithm.

This doesn’t imply that you would be able to simply put all of your key phrases within the description and watch for the magic to occur.

Attempt to naturally incorporate key phrases into your textual content. This fashion, your description can be each engaging to readers and related to the algorithm.

Keep away from key phrase stuffing! Don’t use key phrases greater than 1 time in 250 characters.

App Retailer

The specificity of the App Retailer is the absence of key phrases indexing of your app description. However that doesn’t imply you must ignore this metadata subject. Use the chance to clarify to the person the specifics and options of your software.

As well as, serps will index your app in search, and customers will be capable to discover you in Google or Yandex, which might turn into an extra supply of site visitors.


All in all, your description needs to be informative, simple to know, and clearly structured. Use bulleted lists, emoticons – something that helps the person and attracts their consideration to the required particulars. Simply do not forget that the outline is restricted to 4000 characters at each shops.

Guidelines on your app description. The textual content needs to be:

  • cognitive
  • simple to know
  • clearly structured (bulleted checklist, emoticons)
  • embody key phrases (particularly at Google Play)
  • as much as 4000 characters lengthy (ideally 2000-2500 characters)

ASO Creator in ASOMobile skilled analytics of cellular apps will assist you to simplify the method as a lot as doable.

ASO Creator is a useful device that permits you to optimize your app web page dozens of occasions sooner. Right here you’ll be able to instantly verify whether or not you could have used all of the search phrases in your metadata, in addition to keep away from widespread errors when composing them.

Leave a Reply