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As we noticed in 2021, the perfect formulation to extend app person acquisition is to make use of each natural and paid UA methods. This ongoing pattern will proceed to be essential in 2022. We strongly imagine that changing into omnipresent will deliver extra customers to your app. Nonetheless, person engagement and retention should be a precedence so as to improve the corporate’s income. It could be essential in 2022 to rethink your buying channels and discover essentially the most appropriate to your apps.


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Natural Consumer Acquisition 2022

App Store Optimization will nonetheless be one of the essential issues to do to your natural UA. Optimized metadata and Store itemizing ought to comply with new Google Play Store guidelines and Apple App Store tips. In any other case, your app has a excessive probability of being punished by app shops.

We count on that in 2022 all app marketplaces, however particularly Google Play Store, might be stricter with app builders. In different phrases, app shops are aiming to extend the standard of their app database so as to be extra enticing to advertisers. Due to this fact, apps might be extra rigorously analyzed earlier than getting approvals for brand spanking new updates.

Nonetheless, we additionally recommend app entrepreneurs take a more in-depth take a look at the potential of natural UA from Social Media channels. To be current on channels like Fb and Instagram, is unquestionably a good suggestion. But contemplating different channels will deliver extra alternatives for the natural UA technique.

Paid UA

As we already talked about, omnipresent might be a precedence for app entrepreneurs in 2022. For the reason that matter of information privateness is tremendously rising, it would negatively impression monitoring and analysing of app advertisements.  Due to this fact, we imagine that the primary focus needs to be on creating high-quality content material for advertisements and focusing on the proper customers on the proper channels. You should keep in mind that person engagement and retention are a precedence in an app advertising world in 2022. Regardless of what number of hundreds of thousands of customers you could have, if they aren’t making your income then it isn’t the proper customers to your app.

We additionally count on that app entrepreneurs will spend extra money on advertisements in 2022 so as to experiment with channels and discover essentially the most worthwhile ones. Due to this fact, we advise rigorously planning the advert price range for 2022. Remember that completely different app marketplaces have completely different charges, therefore, keep up to date with app shops charges!

As you would possibly already know, increasingly more app entrepreneurs are attempting to advertise their apps with Social Media advertisements. Thus far we heard principally optimistic critiques about involving social media into app paid UA technique. This makes us imagine that in 2022 it’ll be one of many main app advertising focuses when it comes to paid UA. Due to this fact, we advocate testing out advertisements on completely different social channels. From our viewpoint, TikTok might be ongoingly one of the trending and useful social media platforms in 2022. App entrepreneurs that already tried TikTok app advertising methods count on buying much more new customers in 2022.