Now we have labored with many purchasers through the years to create app movies that assist them get extra downloads and improve their income. In working with these individuals, we see widespread errors once they first come to us with video concepts.
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There may be nothing unsuitable with this, it’s merely human nature to make these errors. On this put up, I’ll share with you the highest seven ignored video components that your app advertising and marketing video will need to have.
1. Hold it Easy
There may be nothing unsuitable with creating your personal app promo video, even when you’ve got by no means accomplished it earlier than. However it may be simple to get in over your head.
The important thing to making a killer app video, as a newbie, is to maintain issues so simple as doable. App entrepreneurs run into issues once they attempt to use all the instruments at their disposal (on the identical time) or use instruments that they haven’t mastered but.
For instance, chances are you’ll need to create a flowery animation for the start of your video. However when you’ve got no expertise with movement graphics, then you might be in all probability higher off with a static picture.
One other mistake that we generally see is the overuse of difficult transitions between scenes. If you know the way to make use of Photoshop, then that is form of like utilizing drop shadow on textual content on a regular basis.
It’s one thing that solely newbies do and everybody can spot it from a mile away.
Preserving it easy additionally applies while you rent knowledgeable to do it for you. Whereas a video the place a bear morphs right into a unicorn after which right into a phoenix, is fairly rattling cool, it in all probability gained’t get extra individuals to obtain your recipe app.
It may be very easy to incorporate belongings in your video that violate copyrights. You would possibly suppose that no one will discover if you happen to embody that one small image, an individual within the background or a brief music clip, nevertheless it isn’t price it to search out out.
You should buy inventory belongings or get customized graphics, music and easy animation accomplished comparatively inexpensively. So don’t be low-cost and do it proper the primary time.
Violating copyrights might get your app banned or not less than give your organization a foul identify. Even if you happen to by no means get caught, violating copyrights is simply the unsuitable factor to do. Put your self within the different different individual’s place…how would you are feeling if somebody stole your stuff?
When unsure, ask, or go away it out.
Regardless if you’re working in your first app promo video, or your fifth, I hope that the following pointers will enable you to create app advertising and marketing movies that entertain, educate and most significantly…get downloads.