How to build a brand for mobile app
In June 2020, there were 4.37 million apps in the Apple App Store, with thousands more added every day. A…
MVP to IPO – How to scale your business?
For startups, the path to becoming that million-dollar business is paved with countless challenges. First, they need to find a…
How to Use Google’s Advanced Search Operators
Regardless of which industry you operate in, providing value and gaining visibility has never been more important. Table of Contents…
Mobile video October – Lots of news for the App Store and the Play Store
October was a really busy month. Apple, Google, and Samsung held events to introduce new products, and both the Play…
Stand out in a noisy world by surprising your customers
As an eCommerce veteran who’s run marketing for multiple eight- and nine-figure brands, I’ve seen companies exclusively chasing new customers…
Climate Tech: Startups and Investors Tackle Planetary Health
Climate tech is exploding, with $16B in funding across ~250 venture deals in the past 18 months. Table of Contents Climate Tech…
Fitness x High Fashion: Home Gyms Go Luxe
Fitness gear is getting a high fashion revamp. Last month, Technogym launched a gym equipment collection with Diorand released its own…
How to Maximize App User Customer Lifetime Value
Acquiring new users is only the beginning of the value they can contribute to the customer lifecycle of your app.…
How to Get Your App Featured on the App Store and Google Play
When a store visitor opens the App Store, the first page they see is the Today tab, allowing them to…
YouTube to make dislike counts private for creators
The dislike or the thumbs down button is probably one of the most honest tools that YouTube has introduced. However,…