In the event you had been one of many many individuals that downloaded TikTok over the past yr out of sheer boredom or attributable to working out of content material to eat on YouTube, you weren’t alone. In actual fact, it appears – on Android a minimum of – individuals are watching TikTok greater than YouTube now.
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A brand new report from App Annie appears to be like at social media tendencies and one of many latest, extra fascinating stats supplied accounts for US and UK Android customers and their consumption of the short-form video platform, TikTok.
Based on the report, US customers are spending 24 hours per thirty days watching TikTok movies, whereas within the UK, that quantity jumps as much as practically 26 hours. As compared, Android customers are watching nearly 23 hours of YouTube within the US and fewer than 16 within the UK.
Whereas TikTok overtaking YouTube is certainly notable, it’s arduous to say it’s however so shocking. There’s a cause corporations like Fb and YouTube have been pushing their very own short-form video content material and it’s as a result of they’re seeing the success of TikTok.
TikTok additionally acquired an enormous visibility increase within the US final yr, with the US authorities – primarily Donald Trump – pushing to ban the platform. That clearly backfired, as a result of right here we’re.