Gambling is known as a profitable, but also risky market. With almost 26% of the world’s population playing gambling games more or less regularly, the market is anticipated to reach more than 92.9 billion US dollars in 2023.
- Playing to Win: Protect Advertisers from Ad Fraud in Gambling
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How to Protect Advertisers from Ad Fraud in Gambling?
The global pandemic has contributed as well: the average number of active players per day has significantly increased.
Like any profitable sphere in which huge sums of money move every second, the world of iGaming is very attractive for fraudsters. Due to the impersonal transactions and easily-fiddled metrics, ad fraud is one of the biggest challenges faced by advertisers and publishers today.
Constant attacks such as credential stuffing, chargeback fraud and bonus abuse mean that the risk teams have to remain alert, prepared, and deliver the best performance at all times.
Gambling companies fall prey to unfair competition.
Competitors are using click fraud as means to deplete your marketing budget and eliminate your ads from the results pages.
While not all companies use such extreme methods to get rid of competition, the situation with gambling fraud is tense enough: fraud victims suffer from low ROI and poor campaign performance.
The reason is that the number of unscrupulous webmasters looking to artificially inflate traffic volumes keeps increasing. And gambling companies that strive for big traffic volumes are the ones to bear the cost.
Ignoring this problem can cost companies a significant chunk of their advertising budget.
ADEX, an expert in fraud-free advertising, suggests a number of approaches to fight, detect, and prevent fraudulent traffic pervasive in the gambling industry.
Analyzing numerous campaigns of four large gambling companies with numerous GEOs around the globe, we stumbled upon various fraud schemes and defined which ones prevail around the market.
Based on the statistics and experience, ADEX reveals some possible directions and methods fraudsters might take in the near future.
We have also figured out which regions are prone to fraud more than others and eagerly present the results of our findings in stats.