As of August 2021, the common price of app consumer acquisition is $3.52. It’s a high price to pay on your app to achieve the recognition and downloads it deserves.
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One of many biggest challenges app creators face is maintaining good acquisition, retention, and engagement numbers. Even if you do a good job of developing your app, customers won’t know about it until you inform them it exists.
This is where consumer acquisition proves to be useful. In this article, we’ll cover some of the greatest hacks to make it work.
1. Leverage PR and Press Protection
Whereas marketing focuses on selling your model for app consumer acquisition, public relations (PR) goals to construct and keep relationships, which, in the long term, will help you achieve extra customers. From visiting offline occasions to creating associates within the trade, PR is important to make your mark.
Earlier than reaching out to journalists or bloggers to enhance your app’s consciousness, it is advisable to tailor your PR pitches. You have to guarantee that your app aligns with what they write about and can resonate with their audiences.
It’s also possible to make use of providers like PRWeb for publishing press releases, which, in flip, has a profound influence in your search engine rankings.
Additionally, ensure you attain out to media Stores and reporters who will likely be eager to listen to about your app. This may assist in producing a buzz about your app, even earlier than its launch. It’s also possible to create a media equipment or PR equipment that enables bloggers and journalists to get extra details about your app. Ideally, a media equipment will embody:
- Overview of the app and its function.
- Eye-catching screenshots.
- The overall variety of downloads.
- The App Storeand Play Store
It’s also possible to pitch your app’s idea to on-line cell evaluation websites to get consideration from a variety of customers.
2. Launch Pay Per Click on Campaigns
Utilizing ppc campaigns, you get to indicate your app to new customers by paying for the publicity. Together with platforms like Google Adwords and Fb Advertisements, there are a number of app advertisers that allow you to goal your viewers on the place and time you select.
Usually, PPC campaigns seem as clickable advertisements on web sites, different apps or social media platforms, which when clicked, redirects customers to a cell app touchdown web page or the app Store product web page for downloading it.
With PPC campaigns, you may personalize your advertisements based mostly on consumer demographics, pursuits and likewise be sure they’re delivered solely to customers who will likely be eager to obtain your app. Relying on the platform you select to run your advertisements, there are a number of levels of customisations you may apply for hyper-targeted promoting.
3. Consider CPI in Phrases of LTV
Whereas formulating a consumer acquisition plan, you want to remember the lifetime worth of a consumer. By doing so, it is possible for you to to seek out customers which can be value buying. To begin with, strive answering these questions.
- How a lot does a consumer spend in your app as in-app purchases or contribute by viewing in-app advertisements?
- How typically do they have interaction together with your app?
- How seemingly are they to usher in new customers?
If all of those questions are answered with good numbers, then you’ve got a excessive LTV consumer. And sure, you want extra of such customers to extend your app’s consumer base and in the end enhance the scope of income era from it.
With regards to app consumer acquisition, a majority of entrepreneurs go for price per set up campaigns. However the issue is that the customers acquired by means of CPI have the lowest LTV.
If you’re planning to accumulate as many customers as potential inside a short while, then CPI might be one of many efficient buyer acquisition strategies to comply with. However in the long term, it can add little to no worth to your efforts, to not point out the ROI you’ll fail to obtain.