Fortunately, you don’t must panic. Key phrase rankings do improve, however in addition they lower. It’s a standard a part of your app’s life. Nevertheless, it doesn’t imply you can’t examine what might need gone improper.
Table of Content
No 1. You stopped paid marketing campaign
It’s no secret that Apple’s essential purpose is to earn cash. Thus, in case you pay them to advertise your app by way of the Apple Search Advertisements, then it’s extra possible that it gives you a little bit little bit of increase to your key phrase rating. It is not going to solely promote you in searches, however it could actually additionally assist enhance your general ASO marketing campaign.
So, what occurs if you cease your paid marketing campaign? Clearly, it could actually have an effect on your obtain price. You’ll instantly discover a steep drop in your visitors and thus, it impacts your key phrase rating as effectively.
No 2. Algorithm updates
Now, the App Store is thought to replace their algorithm from time to time. Typically, these updates are sudden and unannounced. That’s why it’s good to maintain your eyes peeled for any algorithm updates made or updates which can be about to occur or that has occurred.
In some instances, algorithm updates could favor your key phrase rating. Nevertheless, this isn’t at all times the case. The alternative can occur if the algorithm change favors points that you just had not optimized your key phrase for earlier than.
Once more, a third-party instrument could be helpful as a result of it could actually present you which ones of your key phrases are affected by the algorithm replace.
It’s vital to conclude and establish that an algorithm change has occurred. Some research on the web whether or not there was a change in Apple’s key phrase rating algo could be additionally very useful.
You possibly can then rapidly replace your key phrase setting to mitigate the harm and put your app again on monitor once more.
No 3. Your retention price decreased
Retention price measures how lengthy your customers maintain and use your app. When folks obtain your app and uninstall it inside the subsequent hours or days, then your retention price will lower. If folks obtain your app and use it for an extended time frame, then your retention price will increase.
Clearly, when your retention price will increase, your key phrase rating goes up with it. Because of this Apple and Google reward your app and enhance your natural visibility by enhancing your key phrase rankings.
The issue is when the retention price decreases, your key phrase rating additionally goes down. Because of this Apple and Google penalize your app due to your low retention price.
That is the principle purpose that it’s good to examine what might need decreased your retention price as quickly as attainable to stop additional harm.
Don’t let your app rating dropped
You simply learn the these causes your key phrase rating might need dropped. Fortunately, all of those causes could be addressed and solved. Step one is to easily establish them.
As soon as you realize the rationale your app rating dropped within the App Store, you must then have a greater concept of how one can regain the highest spot and proceed getting extra customers and downloads.