The significance of screenshots ought to by no means be underestimated. It is among the most beneficial advertising property you’ll have. Among the many tens of millions of apps within the Google Play Retailer and App Retailer, with out the perfect screenshots, it is going to be tough so that you can keep forward of the competitors.
After all, you shouldn’t merely use random screenshots, however you must use the perfect ones. Including any screenshot only for the sake of getting one gained’t convey the success your need.
So, how would you already know in case your screenshot is the perfect one you’ve had till now? How are you going to make certain that you might be utilizing screenshots that convey a better conversion price? Most significantly, how will you assess the effectiveness of your screenshots?
The reply is A/B testing.
However chances are you’ll ask, “What ought to I check?” There are simply so many issues to contemplate. How are you going to make certain that you might be testing the suitable factor on the proper time?
No worries, as a result of we’re right here to reply your questions. To enhance your screenshot A/B testing course of, you will need to check the essential components of your screenshots.
Table of Contents
1. Variety of the screenshots
Take a look at these numbers in regards to the prime 100 apps:
- 3 out of the highest 100 apps use 2 screenshots
- 6 out of the highest 100 apps use 3 screenshots
- 13 out of the highest 100 apps use 4 screenshots
- 78 out of the highest 100 apps use 5 screenshots
So this provides us a sign that the candy spot could be 5 screenshots. After all, this isn’t a one-size-fits-all quantity, however it provides you an concept that you just would possibly wish to think about using round 5 screenshots.
The variety of your screenshots would instantly have an effect on the impressions, downloads, and conversion price of your app. That’s why it’s best to decide what number of screenshots you’ll use rigorously.
You want to A/B check the variety of your screenshots. Is having 2 screenshots sufficient? Do you have to use 3, 4, or 6 screenshots? Ought to maximizing all out there screenshot slots would make a distinction? You simply don’t know but, however you’ll have a significantly better concept when you begin A/B testing the variety of screenshots you might have.
2. Order
After deciding on the variety of screenshots that you just wish to have (you’ll be able to hold A/B testing them afterward), you additionally must determine the order by which they seem, which screenshot must be the primary, second, third, and so forth.
The perfect screenshot A/B testing follow is to put your most essential screenshot on the forefront. The principle aim is to make sure that your customers would instantly be intrigued in putting in your app even simply by taking a look at your first screenshot.
Take a look at these screenshots by Blender Digital camera:
As you’ll be able to see, the primary screenshot can stand by itself. It additionally successfully tells you what the app is all about by saying “Mix Two Photographs Collectively,” which is definitely the primary characteristic of this app; therefore, the identify — Blender Digital camera.
The second screenshot then exhibits the potential customers wonderful examples of what the app can do. By exhibiting examples, customers are given an concept of the options and capabilities of the app. Then, for the third and fourth screenshots, the interface of the app is proven to assist customers be taught extra about how simple it’s to make use of the app.
Usually talking, you wish to order your screenshots primarily based on significance fairly than essentially the most logical sequence. Most individuals would fairly wish to know first what your app is all about fairly than instantly taking them to by your app step-by-step.
Now, after getting decided the perfect order of your screenshots, the A/B check would assist you to perceive whether or not your chosen sequence results in a better conversion price or not. Carry on testing till you get the perfect sequence attainable.
3. Orientation
As chances are you’ll already know, your screenshots might be considered both in portrait or panorama orientation. By default, you would possibly assume that portrait orientation brings the best conversion. In spite of everything, smartphones are often held in portrait. Nevertheless, you’ll actually by no means know till you A/B check your screenshots.
Usually, the way you select to show your screenshot would rely on how your app will probably be used. Nonetheless, earlier than you make the ultimate conclusion on whether or not to decide on panorama or portrait, it’s higher to nonetheless do A/B testing. You can even strive mixing each portrait and panorama. You may be stunned with the A/B check end result.
4. Shade
Wassily Kandinsky, a well-known Russian painter, and artwork theorist, as soon as stated, “Shade is an influence that instantly influences the soul”, and this may be attributed to the screenshots as nicely.
Selecting the colour might be difficult for many individuals, particularly if this isn’t their cup of tea. There are simply so many colours to select from.
On this case, having a background in coloration psychology could be useful. Other than that, you can begin wanting into your model and the general motif that you just wish to use. You need to then get an concept of what coloration to make use of.
Now, to this point, once you select the colour scheme of your app screenshots, it’s more than likely you primarily based it in your desire. Thus, it’s also excessive time to see what your customers want.
A/B testing will assist you to decide which coloration mixture is the perfect on your potential and present customers. What you are able to do is put together units of screenshots you wish to examine. From there, you’ll be able to proceed with A/B testing.
Strive totally different coloration combos and motifs. When applied proper, your screenshot AB testing outcomes ought to let you know which set of screenshots provide the greatest efficiency.
5. Background
The fitting background of your screenshots can dramatically enhance its enchantment. There are numerous backgrounds that you’ll want to check. Backgrounds might be so simple as one single coloration or a blurred photograph. Typically, you may as well seize a scene out of your app and use it as a background.
No matter background you select, you should definitely A/B check it. Typically, a background may be ok for you however not on your customers.
6. Font
There are lots of of fonts out there right now. The times that you just had been merely selecting between Occasions New Romans and Calibri have handed.
One of many major objectives of your A/B testing is to see which font appeals the perfect to your target market. You want to ask, “Ought to I take advantage of totally different font types?” “Can utilizing 1 or 2 font types could be sufficient?” “What font measurement ought to I take advantage of?”
With this in thoughts, you simply don’t want to find out what font fashion you’ll want to use, but additionally the font measurement.
Take a look at these screenshots by Timecap app:
You’ll be able to see that they persistently use the identical font fashion, from their screenshots to their app.
One other constructive level you’ll want to contemplate is how they solely use a number of phrases. This eliminates a variety of noise. The phrases used centered on what issues most with their app.
So, you wish to know if doing the identical factor would profit your app. You’ll be able to uncover this by screenshot AB testing.
7. Model and the theme of the screenshots
The theme or fashion of your screenshot set additionally performs a job in making your app interesting or not. Normally, you would possibly have already got a method in thoughts. Principally, you possibly can base this on what your app is all about.
For instance, in case your app is a photograph enhancing one, then chances are you’ll select a playful and artistic fashion. Nevertheless, you don’t have to limit your self to those types. You’ll be able to all the time discover different themes on your app particularly once you attempt to create a theme primarily based on numerous seasons of the 12 months.
Check out the photograph enhancing app known as “PicsArt.”
The main target of the screenshots is in-app options and pictures. Nevertheless, they’ve accomplished it in such a manner that the screenshots look magical, eye-catching, and interesting. The fashion they use is easy, however nonetheless spectacular on the identical time.
A/B testing your screenshot types ought to assist you to determine which fashion matches completely to your app.
8. Options
Your screenshots must be in regards to the options of your app. You’ll be able to select which options you wish to showcase first and the way you need them to be proven in your screenshots. There are numerous methods to showcase your app’s functionalities. So, you should definitely A/B check and decide one of the simplest ways to current them in your screenshot.
9. Recognitions
Lastly, one essential ingredient you wish to A/B check could be displaying the recognitions and awards your app has achieved. Loads of customers can simply be impressed once they see badges of recognition added in your screenshots. Thus, when you’ve got sure accolades, don’t hesitate to incorporate them in your screenshots.
Evidently, you should utilize A/B testing to substantiate if displaying awards and recognitions to your screenshots would result in increased conversion and if it does, how a lot conversion does it produce.
Remaining phrases
Now that you’ve got learn the totally different screenshot components to check, it’s time so that you can apply what you realized. You’ll want to carry on screenshot AB testing. It’s a endless analysis course of.
Whereas A/B testing is a vital side of your App Search Optimization (ASO) effort, it may be tough at instances to carry out. Fortunately, you are able to do A/B testing on iOS by artistic units. To convey your A/B testing up a notch, you should utilize Merikal. You’ll be able to launch A/B exams in a short time on iOS and you’ll observe the efficiency of the variations very simply.
With this in thoughts, you should definitely A/B check your screenshots and see the way it can dramatically enhance your app’s conversion price! If you want to be taught extra in regards to the screenshot testing characteristic of Metrikal in addition to the opposite sensible features of it, please schedule a demo or contact us!